Now that your audit complete and content mapped out, what's next?

Depending on your goals, you will need to decide the following:

• Who will manage your brand
• Who will post your content as outlined

Whatever the answer to these questions, the strategies that have been covered in this sprint can now be better managed either by yourself or someone else

The biggest challenge many agents face is a lack of organization when it comes to their brand strategy.

Whenever someone tries to manage their brand, build out content, or post on their social media channels it makes it tough when an agent cannot clearly articulate what their brand is and why it exists.

This lack of organization creates uncertainty in a brand and potentially communicates to prospects the wrong message that can negatively impact the way they interact with your brand or, wore, avoid working with you altogether. 

If you decide to outsource services to a graphic designer, assistant, social media manager, website and Search Engine Optimization (SEO) manager, etc. you will want to have all of your branding components documented to provide clear direction to your outsourced or in-house partners to execute from.

We know the value of hard work and this process was not easy but very necessary if you've never gone through it.

This is just the tip of the ice berg when it comes to branding, but we've provided you with enough context and direction to differentiate you from the thousands of agents that serve the same markets you do!