Okay, now that we've covered MoFu overview and content ideas, now it's time for your action items.

Content for Evaluation

You'll want to find a way to put together a service list or comparison chart of what you offer vs other agents. This will likely be on the Seller's or Buyer's page on your website explaining your services and what you offer.

This same content can be repurposed into a blog or video content that you share to create awareness in the ToFu stage. Moreover, it'll show up in your listing presentations and while you're actively working with clients. So, this one piece of content will serve you in multiple ways.

Also, as you're creating this, put it together for your highest level and full-service clients. Then, if you have a buyer or seller who wants to discount your commission, you can refer to this service list as to what you'll take out in return for a lower commission.

Content for Trust and Authority

The content we're creating here needs to solve our clients biggest problem and should be value packed, remember, only captured leads will get this content so don't hold back.

Below are the biggest problem we see clients facing, however, you don't have to use these.

Buyers: "The x things you need to do to get your offer accepted and win your dream home in this white hot real estate market."

Sellers: "The x things you need to do when selling your home to create a bidding war and will leave buyers clamoring for your home."

In the MoFu Content Ideas we listed the things we do with our buyers and sellers to achieve the outcomes above. Using this list, start creating blog or video content for each and set up an email drip campaign that triggers once the lead is captured.

When this is done, you'll be capturing leads and sending them highly valuable content without having to think.

MoFu Action Items