If you’ve used the internet, you’ve likely seen how tracking pixels can be used. However, if you’re a new or small business owner, you may not be using them yourself or at least know you could be using them better.

And that’s okay, because tracking pixels are actually super simple to understand and install. In this Sprint, we’re going to cover tracking pixel basics, how to install them, and how to test they’re working.

Tracking pixels are the core to any digital strategy, without them, you’re leaving opportunities on the table – there’s no question about it.